Subscribe to meIf you don’t make it shine, you’re wasting your time!
This phrase sounds like part of the chorus from the newest pop song. But it’s not. “If you don’t make it shine, you’re wasting your time,” is the simple real estate truth that home sellers are learning right now.
Take a look at the statistics for the Greenville SC area. If you do the math, there is about 20.2 months of inventory on the market right now. That means it will take more than 20 months to sell all the homes that are currently on the market for sale (if we continue to follow the current trend). That is almost 2 years of inventory. And, the issue is compounded when you understand that the population of homes on the market will most likely grow as we get into the Spring season.
To say it is competitive if you’re selling your home right now is an understatement. It is extremely competitive. There are buyers in the market right now, but these buyers are very picky and feel like they can wait if all of their buying criteria doesn’t line up exactly right.
But, notice this next point: the average days on the market for the homes that have sold in the last 3 months is still right at 100 days. I bet you would have guessed that the average DOM was higher than that. What this means is homes that do sell typically sell quickly. The ones that don’t sell, don’t even make it into the DOM calculation.
The point I am making is that buyers are still buying homes (albeit, fewer homes than they were buying last year). The ones they are buying are the best homes that are currently available; homes that have been prepared and priced properly.
If you’re a home seller and you haven’t done your homework (i.e. properly prepared your home for sale and priced it based on current conditions), then you’re going to fail the test. Staging, which is a term we are all probably familiar with, used to be optional. But it is not optional any more. Not being accurate on your pricing used to mean that you would simply wait longer for your sale. Now, pricing incorrectly can be a recipe for disaster. To get the serious attention of buyers, successful real estate agents are helping their seller clients package their home as the product that commands the buyer’s dollars.
Even with the troubled economic times as they are, one of the basic real estate truths is still true…the buyer wants to fall in love with the home they buy. If you don’t make your home shine, you’re wasting your time.
(This information is based on HomeSOLDin60TM, the simple six-step process created by Aaron Cole that guarantees a home seller the best chance of getting the best price for his or her home in the shortest time. To learn more about our 60-Home Sale program, visit www.HomeSOLDin60.com or contact Aaron at (864) 616-1504.)