Every year since 2001, the National Association of REALTORS® conducts a survey of consumers who purchase and/or sell a home. The results for the most recent survey (for the period of 7/1/07-6/30/08) which included an 8-page questionnaire mailed to 133,000 consumers have just been released.
All kinds of important information is gathered and summarized in the survey. Price of homes purchased, age of buyers, household incomes, even how buyers value heating and cooling costs and energy efficiency are all included. But, I want to focus on a small bit of information that is always helpful to my clients and may be helpful to you.
If I only knew how buyers find the homes they purchase: The real question is where or by what method does the buyer find the home they buy? If you know the answer, you might consider that information in your marketing. Read on and you’ll know what trend I have been following since 2001.
For South Carolina, the answers to the question are:
31% Internet (I would say 100% of buyers use the internet in their search, but 31% find the home they end up buying on the internet; the internet is the first place they see it.)
30% Real estate agent
15% Yard sign or open house sign
9% Home builder
8% Friend, relative or neighbor
3% Print newspaper advertisement
2% Directly from the sellers / knew the sellers
1% Home book magazine
1% Other
It is even more interesting to note (and certainly makes sense) that since the first survey results were released in 2001, the identification of the internet as the source of where buyers find the home they purchase has increased by 400%. Times are changing, we know this. But, the real issue is how we work with these changes and, even more importantly, take advantage of the opportunities created by these changes?
(This information is based on the 2008 Profile of Home Buyers and Sellers (South Carolina Report) and SixStepstoSOLDTM, the simple six-step process created by Aaron Cole that guarantees a home seller the best chance of getting the best price for his or her home in the shortest time.)

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